Herbal Essences

Project Details

  • Category: Concept and Graphic Design

  • Type: Package Design

I was asked to create a Label design for a product that is packaged in a bottle.

I needed to redesign the label to make it more attractive and functional with custom typography and graphics to attract the right target audience.

To create an outline for the shape of the flat package for print production.

Research similar products and packaging for functionality and design.

Create custom typography and graphics to attract the right target audience.

CMYK format with 2 to 4 spot colors plus 4-color process, using PMS Solid Coated Colors & Process Colors.

Use the Live 3D Effects in Adobe Illustrator to create the bottle and map the art onto the surface.

  • Project Manager
  • Designer
  • Copywriter
  • CMYK print enviroment
  • Illustrator for logo,custom typography, and image composition

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