Simplicity Fabric Softener Sheets

Project Details

  • Category: Concept and Graphic Design

  • Type: Package Design

I was asked to create a package design for a nationally known product.

I needed to redesign the package to make it more attractive and functional with custom typography and graphics to attract the right target audience.

To create an outline for the shape of the flat package for print production.

Research similar products and packaging for functionality and design.

Create custom typography and graphics to attract the right target audience.

CMYK format with 2 spot colors plus 4-color process (6 colors), using PMS colors & Process colors.

  • Project Manager
  • Designer
  • Copywriter
  • CMYK print enviroment
  • Illustrator for logo,custom typography, and image composition

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